Experience
Nine years in growth and lifecycle marketing at consumer and B2B brands. Open to senior roles from January.
2025, alongside
Freelance projects
Halden Skin, Larkspend and Marlo Bakehouse: paid social, search and local social, alongside my role.
2023 to now
Head of growth, Fernway Oat
Launched a new oat drink in three cities, with 38% more first orders than planned in the launch month.
Grew from three cities to 600 stores with a team of three.
Built the first-order tracking used for every campaign since.
2020 to 2023
Lifecycle marketing manager, Pinefold
Black Friday 2022 brought in $412k in five days at a lower discount than the year before.
Grew email and SMS to a third of online revenue.
2017 to 2020
Demand generation lead, Tallyroom
Ran a webinar series with 1,690 sign-ups and 96 sales meetings in one quarter.
Built the webinar program behind half of all sales meetings.
Skills
Launch planning, paid social, lifecycle email and SMS, search ads, landing pages, out of home, budgets and forecasting, reporting.
Tools
Meta Ads, TikTok Ads, Google Ads, Klaviyo, Braze, GA4, Search Console, Hotjar, Figma, Framer.
Education
BA in Business and Marketing, 2016
References
Available on request from my last two managers.