Growth marketer · open to senior roles

My work is out there. Here’s what it did.

38%

more first orders than planned in the launch month

Fernway Oat

Case studies

All case studies

Pinefold

Outdoor gear

Make Black Friday pay without deeper discounts

Email, SMS and feed

$412k

in revenue over five days

Halden Skin

Skincare

Lower the cost per order from paid social

Stories and feed

31%

lower cost per order, same budget

Larkspend

Budgeting app

Get more sign‑ups from search

Search ads and landing pages

2.1×

the old sign-up rate from search

Tallyroom

Finance software for mid-size companies

Fill a webinar series with finance leads

LinkedIn, email and a sign-up page

1,690

webinar sign-ups in one quarter

What clients and managers say

Noor made a small budget look like a big brand. The free‑carton offer told us more about our customers than any survey.

RL

Rae Lindqvist

Co-founder, Fernway Oat

See the case study

Experience

2023 to now

Head of growth, Fernway Oat

Took a new oat drink from three cities to 600 stores.

2020 to 2023

Lifecycle marketing manager, Pinefold

Grew email and SMS to a third of online revenue.

2017 to 2020

Demand generation lead, Tallyroom

Built the webinar program behind half of all sales meetings.

Channels and tools

Paid social

Story and feed ads, from the first idea to a new test every week.

Meta Ads, TikTok Ads, Motion

Lifecycle email and SMS

Sequences split by what people bought, with one plain note from the founder.

Klaviyo, Braze, Postscript

Search

Search ads matched to landing pages, one promise on each page.

Google Ads, Search Console

Out of home

Posters on the routes the audience actually takes, tied to one offer.

Local media owners, promo codes

Landing pages

Pages that repeat the words people searched for, tested every month.

Framer, Figma, GA4, Hotjar

I also take freelance projects.

Short projects alongside my role, mostly for consumer brands with a small team. Most run two to ten weeks and ends with a plan your team can keep running.

Typical length

Two to ten weeks

Availability

One or two projects at a time, from January

Where

Remote, or on site in New York

Paid social audit

A written plan for your account in two weeks.

from $2,400

Launch campaign plan

Message, channels, budget and a 90‑day calendar.

from $4,800

Lifecycle email setup

Welcome, browse and win-back flows, written and built.

from $3,600

Noor Ashby in a cream jumper against a plain grey wall

Nine years of launches, sales and sign-ups.

I’m Noor, a growth marketer in Brooklyn. I like small teams, clear numbers and campaigns people actually notice on their way to work. Before Fernway I ran lifecycle at Pinefold and demand generation at Tallyroom.

More about me

Hiring, or have a project?

Tell me about the role or the brief. I reply within two working days.

noor@example.org

What happens next

I reply within two working days.

A 20‑minute call about the role or the project.

A short walkthrough of the work that fits, or a written proposal.

How I handle your details:

Privacy

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