All case studies
Halden Skin
Skincare
Freelance
Cutting the cost per order on paid social
31%
lower cost per order, same budget
My role
Freelance, paid social
Channels
Stories and feed
Timeframe
6 weeks, 2025
Budget
$18k a month
The brief
Halden’s ads looked beautiful and cost too much per order. The founders wanted to know whether to cut the budget or change the ads.
What I did
I rebuilt the account around three ideas instead of eleven, made a close‑up of the serum’s texture the main shot in every story, and moved half the budget to people who had watched a full video.
Each week one new ad replaced the weakest one, so the account never tested more than three things at once.
Results
31% lower cost per order in six weeks on the same budget. The texture story ran longest and brought 44% of orders.
What I learned
The product shot nobody liked in the review was the one that sold. I now test the ads the brand team dislikes too.
Noor told us which ads to stop paying for in the first week. That alone paid for the project.
MH
Mina Halden
Founder, Halden Skin
