All case studies
Marlo Bakehouse
Local bakery
Freelance
Building a local following for a bakery
1,900
local followers in four months
My role
Freelance, social, two days a month
Channels
Instagram feed and stories
Timeframe
Ongoing, since 2025
Budget
$600 a month in boosted posts
The brief
Marlo Bakehouse is opening a second shop and wants a queue on the first day.
What I did
A story at 7 am every day showing what just came out of the oven, and one post a week about the people who bake it. A small boost on each post went only to people within two miles of the new address.
Results
1,900 local followers in four months, most of them within a mile of the new shop. The morning stories now sell out the croissants on most weekdays.
What I learned
Posting at 7 am, as the tray comes out, beat every other time of day. People want to see what they can still buy on the way in.
